"Age of Persuasion" Book Talk - Dec 2

Before there was 'Madmen', there was CBC Radio’s The Age of Persuasion. The best show on Canadian radio. Hands down.

The guys behind it (Terry O’Reilly & Mike Tennant) are coming to town on Wednesday to promote their new book ... here's what Words Worth has to say about it:

'The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.'

There's a couple tickets left - $10 each, or free with a copy of the book purchased at Words Worth. Princess Cinema - 7pm.

Details are HERE.

Happy weekending - hope to see you tomorrow at SEVEN SHORES! 10am-2pm. Free coffee with a donation to the food bank... canned goods or wine/beer/liquor empties.

H.